A new chapter begins. Lifestyle Flooring UK is about to become Stories Flooring. Read more...

COVID UPDATE - We're open for business as usual & are taking & delivering all online orders as we did throughout the last lockdown. Feel free to call us to check stock & get a more accurate delivery date.

Privacy and Cookie Policy

Lifestyle Floors UK, hereby referred to as "us", "we", or "our," operates the website https://lifestyleflooringuk.co.uk, hereby referred to as the "Service".

We fully understand that your privacy is of utmost importance to you. Your privacy is equally important to us, which is why we would like to keep you informed about the data we collect and keep about you.

Go through our Privacy Policy to understand why we collect your data, the type of data we collect, what we do with the data, and how we safeguard your data from prying clicks.

Why We Collect your Personal Data?

  • To understand your needs
  • To customise your experience with our Service
  • To display goods and services that match your interests
  • To provide news and exclusive information such as special offers and events, and about products that may be of interest to you
  • To gather your reviews and feedback
  • To keep you informed, through notifications, newsletters and promotional messages on subjects that you have subscribed to. You can unsubscribe to stop receiving these notifications at any time
  • To help us gain an understanding of the scale and reach of our customer base
  • To identify the conditions of customer re-engagement with our services
  • To enhance customer support
  • To detect, prevent or resolve technical issues

Type of Personal Data We Collect

Personal data is any information pertaining to a living individual that helps us identify the said individual. If any data that we already possess, or are likely to possess, helps us identify an individual, then such data too will be categorised as Personal Data.

The Personal Data we collect may include, but is not limited to, the following:

  • First and last name
  • Email address
  • Residential and/or mobile phone number
  • Physical address for billing and/or delivery, including details of state, province, city and postal code
  • Your IP address
  • Unique device identifiers
  • Your browser type and version
  • Details of Service pages that you visit, time and date of such visits, amount of time spent on such visits, etc.
  • Your location data, provided you give us the permission to do so
  • Tracking tools and Cookies are used to track and capture information of interest so as to improve your experience. Some of our Cookies include session cookies, preference cookies and security cookies

Data Security

We are committed to protecting your personal data. We have in place the highest standards of quality processes that are monitored and updated regularly to prevent unauthorised access to your information. We also ensure data security by using secure connections for Service pages such as registration forms and payments.

However, we cannot guarantee 100% security as no internet data transmission or electronic storage is absolutely secure.

How We Share your Information

  • Legal Disclosure – We may share your information, if need be, with public authorities such as governmental agencies and courts, or if required by Law
  • Legal Obligation – We may share your personal data under the following circumstances:
    • To protect or defend our rights or property
    • To prevent or investigate into any potential illegal occurrence related to our Service
    • To safeguard personal safety of our users, or of the public
  • Third Parties – We may use third-party services to improve our Service for you. As such, we may share your personal data with such services.

These third-party companies are under an obligation to use your data strictly for the assigned purpose and to not disclose it under any circumstances.

Lifestyle Floors UK currently uses the following third-party services:

  • Google Analytics, to monitor and analyse how the Service is used
  • Twitter, Facebook and Facebook Pixel, MailChimp, Google Remarketing and Pinterest for Behavioural Remarketing purposes
  • Live Chat for online sales and customer support and behaviour statistics
  • HotJar for online customer behavioural statistics
  • Payment Processors for handling payments for any products or services that may be offered for purchase.

Information provided for such payments is not stored with us but is transmitted directly to the third-party service providers. How they use and store such information is guided by their privacy policy.

Payment Processors are required to adhere to the standards set by PCI-DSS, which is managed by the PCI Security Standards Council.

Payment Processors that facilitate our Service are:

      • SagePay
      • Paypal

General Data Protection Regulation (GDPR)

We hold your right to privacy in the utmost regard. We, therefore, make every attempt to help you understand the extent of control you can have over your data.

If you are a resident of EEA – the European Economic Area – you are entitled to certain data rights, including:

  • The right to access, update or delete details using your account settings. You can request our assistance if you are unable to do this yourself
  • The right to rectify any information that is either inaccurate or outdated
  • The right to object the way we use, or have used, your personal data, if you feel so
  • The right of restriction where you can request us to restrict the use of your data and ensure that processing takes place for legal reasons or with your consent alone
  • The right to data portability gives you the right to request us to share the information we have on you to another service provider of your choice
  • The right to withdraw consent allows you to cancel your permission to us to process your personal data.

In case of such requests, we may request for a verification of your identity.


We use cookies to enhance your experience with our Service. Use of cookies ensures that your Service experience is personalised, for example, you get adverts that are more relevant to your buying preferences.

We do not share cookie data with anyone. You can, however, choose to disallow us from using our cookies when you are using our Service by simply turning off cookie settings on your browser.

Here are the cookies we use when you use our Service:

COOKIE nameCOOKIE Description
CARTThe association with your shopping cart.
CATEGORY_INFOStores the category info on the page, that allows to display pages more quickly.
COMPAREThe items that you have in the Compare Products list.
CURRENCYYour preferred currency
CUSTOMERAn encrypted version of your customer id with the store.
CUSTOMER_AUTHAn indicator if you are currently logged into the store.
CUSTOMER_INFOAn encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDSStores the Customer Segment ID
EXTERNAL_NO_CACHEA flag, which indicates whether caching is disabled or not.
FRONTENDYou sesssion ID on the server.
GUEST-VIEWAllows guests to edit their orders.
LAST_CATEGORYThe last category you visited.
LAST_PRODUCTThe most recent product you have viewed.
NEWMESSAGEIndicates whether a new message has been received.
NO_CACHEIndicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history if you have asked the site.
POLLThe ID of any polls you have recently voted in.
POLLNInformation on what polls you have voted on.
RECENTLYCOMPAREDThe items that you have recently compared.
STFInformation on products you have emailed to friends.
STOREThe store view or language you have selected.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDSThe products that you have recently viewed.
WISHLISTAn encrypted list of products added to your Wishlist.
WISHLIST_CNTThe number of items in your Wishlist.

Privacy Policy Changes

Our Privacy Policy may be updated periodically. Any such changes will be reflected in an updated policy on this page.

We will notify you of such changes through email or/and through a noticeable display on our website. The “effective date” for updated policies will be mentioned on the top of this page.

We strongly recommend that you go through this page periodically to be aware of Policy updates. Changes become effective as soon as they appear on this page.

Contact Us

You can get in touch with us for any information on our Privacy Policy here.